What’s New at Southwest Family Guidance Center?

Did you see 2 Kasa Style this morning? Want to get involved with Roots of Empathy?

This extraordinary program could use your help, and volunteering for Roots of Empathy is a great way to give back to our community. To get involved please contact Courtney Custer by phone at (505) 301-3036, or by email at ccuster.swfgc@gmail.com. Thank you!


“New Program, Roots of Empathy, to teach social and emotional literacy and empathy skills in Albuquerque Schools”

ROE_GECschool-1633_rgb_2400x3600_MelanieGordonWhat is Roots of Empathy? 

Roots of Empathy is an evidence-based classroom program that has shown significant effect in reducing levels of aggression among school children by raising social/emotional competence and increasing empathy. The program reaches elementary school children from Kindergarten to Grade 8. Roots of Empathy is delivered in Canada, New Zealand, the United States, Isle of Man, the Republic of Ireland, Northern Ireland and Scotland.

Southwest Family Guidance Center was recently approved by the program’s Founder and President, Mary Gordon, to implement the program in Albuquerque, New Mexico. This program will be delivered through our Radical Empathy Now campaign, which seeks to promote empathy in our culture and community. We are honored to become the fifth city in the United States to welcome this revolutionary program into our educational systems.

At the heart of the program are a neighborhood parent and baby who visit a classroom nine times over the course of a school year. A trained Instructor coaches the students to observe the baby’s development and to label the baby’s feelings. In this experiential learning, the baby is the “Teacher” and a catalyst to help children identify and reflect on their own feelings and the feelings of others – empathy. The Instructor also visits the weeks before and after each family visit to reinforce teachings, for a total of 27 classroom visits.

Southwest Family Guidance Center is actively seeking volunteer Parents/Babies and Instructors for the 2014-2015 school year. If you are interested in volunteering please contact our Key Point Person, Courtney Custer by email at ccuster.swfgc@gmail.com.

Want to know more? Click here to visit Radical Empathy Now for more information. While you are there, don’t forget to sign up for our 21-Day Empathy Challenge! Thank you all for your interest and support. 

Welcome to Southwest Family Guidance Center & Institute!

Southwest Family Guidance Center was founded in 2004 by Dr. Craig Pierce and his colleagues in Albuquerque, New Mexico to address community mental health needs. Today we have several locations throughout the state, including offices in Albuquerque, Corrales, Los Lunas, Santa Fe, and Las Cruces.

Promoting Inspiration for Healing & Transformation!

We know choosing the right counseling agency for you and your family can be stressful. It can be challenging to find an agency you can trust and who offers the types of services you need.  Where do you start? What does therapy look like? What can you expect?

With a staff of highly trained professionals we hope you will let us answer any and all of your questions and get you on your therapeutic path to enriching you and your family’s lives. With over 80 licensed therapists and family specialists, our Guidance Center offers multiple programs to suit almost any need, including home-based services, community/school-based services, family therapy, individual therapy, child therapy, and expressive arts therapy.

What Southwest Family is all about…

Our Mission
At Southwest Family Guidance Center and Institute we are committed to providing extraordinary service, promoting inspiration for healing and transformation.  We strive to reflect excellence in all that we do.

We believe that:

  • People are resilient and inherently capable of change.
  • People are able to shift their own lives in a positive direction.
  • Issues people face are multi-faceted and must be addressed in an individualized and holistic way.
  • The health of each family member directly impacts the health of the family unit.
  • Collaboration between client, therapist, and community systems is critical to client success.
  • The earlier clients’ issues can be addressed, the more likely they are to achieve successful outcomes.
  • The goal of therapy is to empower clients to develop and use their strengths, skills, and resources to overcome obstacles and maintain a desirable quality of life.

We are committed to:

  • Hiring professionals who are educated, experienced, and credentialed.
  • Selecting staff who are committed, passionate, and effective.
  • Supporting self-care and health for our staff.
  • Creating a welcoming and supportive environment to clients and staff.
  • Treating our staff with the same respect and compassion with which we treat our clients.
  • Choosing staff, programs, and modalities that reflect best-practice.
  • Maintaining to an active role in the community through our participation in trainings, community-wide events and initiatives.